Blogs – Why Your Website Should Have One!

Blogs are an amazing tool, that some websites seem to still not have incorporated in their sites. Our question is why, why do you not have a blog yet?!

As we said, blogs are amazing. They are a tool that we believe every website should have incorporated into their website. They come with so many benefits for your business and your website that you will wonder how you missed out on them before.

A blog offers you the opportunity to keep your website updated with the latest business information. You can create blog posts on topics that are being highly searched within your industry. Writing blogs on questions that are being frequently asked. This helps to keep your website updated with new and current information. Alongside this, it also helps you to keep your website near the top of search results as you will be incorporating topics onto your website that are being searched for.

A blog allows you to be creative. It gives you the opportunity to share with your audience more about yourself and less about the brand. Helping them to understand who they are looking to purchase from, see who they will be supporting and much more.

We know that some people will not add a blog to their website due to the commitment. You need time to write monthly or weekly blog posts to keep these benefits coming. But some do not have this spare time. This is where hiring a copywriter will come in. They can learn about your brand and write in your voice. Helping to keep these benefits for your company, wiring about any topic you ask for.

So, take some time and research blogs. Think about why you don’t have one and why you should have one.

 

Hiring A Copywriter For Your Website

When you are creating your website, we always think about hiring a website designer and developer. This is because it is unlikely that we feel confident enough to design and make our own website. Even with the use of a website builder site, this can be a daunting process. But writing is something we all feel as if we can do ourselves. But, your website copy is more important than you may think, which is why we believe you should hire a copywriter for your website copy. Writing effective copy for a website is a skill, you need written text that makes sense. That can sell and portray your business in an exceptional way.

If hiring a copywriter is something that you do not want to do for your full website content, there are ways around this. You can write your own website content and ask a copywriter to rewrite and review this content. This helps to reduce costs, adding your own touch to your website, yet still having the professional finish to your content.

 

How To Know Your Audience For Advertisement Purposes

When advertising any product or service, you must know who you are advertising to. Now, this can be extremely difficult, especially for new business, or companies selling new products. So, today we are going to share with you some of our tips on how to know your audience ready for your advertisement.

Market Research
One of the best ways to know the audience you are going to be advertising for is through market research. Ask questions to potential customers to know what their general interests are, what grabs their attention. Knowing these facts from these people will help you to direct your advertisement directly to them. The best way to do this is to take samples of your products to events and see whose attention they draw in.

Who is Buying Your Product or service
If you already have a customer base, think about your current customers. What are they like and what do they enjoy about your products. Knowing who purchases your products will help you to know who you should be aiming your advertisement at. Know who you are trying to attract, helping you to know what wording needs to be used, as well as images and colours.

Consider Reviews
If you have had previous customers, consider looking at reviews they have previously left for your products or services. This will help you to know who has enjoyed your product, meaning these are the people you should be aiming your advertisement towards. You can also use these to your benefit, showcasing the best sides of your product or service from your customers’ eyes.

Look Into Your Competitors
If your product or service is already on the market, look into your competitors. Find out who they are targeting with their advertisement posts, as well as which ones gain the most interest. This way you can decide whether to target the same audience or go for a completely different route.

 

Website Copy In Web Design

When considering web design, people always forget to consider the website copy that is going to be needed for this website. While you want an outstanding website to be designed with regards to colours, fonts, and layout, it is still important to consider the website copy. You can have a website whose design is outstanding, yet the copy can let them down massively.

This is why hiring a professional copywriter, or using your web designers copywriting services can benefit you. Copywriters know how to write professional copy suitable for any website niche. They are skilled in this industry to ensure your website is not let down by the words on the page. It is always worth taking into consideration your website copy with the design and development process of your website as this is just as important. It should not be placed to one side, and should not be rushed at all. Website copy is important for generating your website leads into sales.

 

Web Design Top Tips

Your website design is one of the most important aspects of your entire business. Today, we want to share with you some of our web designing top tips, helping you to design the best website the first time around.

First Impression
When designing your website you need to remember that this is going to one of the first major impressions that your business has on potential customers or clients. Therefore, you need to design a wow website. A website that will clearly portray your business and bring customers to your door.

Important Facts
When designing your website it is a must that you consider all the important facts your website needs to showcase. You should design your website around the important information. To ensure this information is clearly displayed to the website visitors and signing them the correct message.

Colour Scheme
People tend to forget about this, but when designing a website you need to highly consider your colour scheme. The colour scheme can make or break your entire website. You want your colours to be attractive, while still following the same suit from your businesses branding. Every aspect of your business needs to flow well together, using the right colour scheme is the best way to do this.

Amendments Can Be Made
Yes, we said we want you to get it right the first time around, but do not put too much pressure on yourself. Some aspects may not be entirely possible in the development stage. Therefore, you must consider amendments that can and probably will be made to your design.

Mobile Compatibility
Finally, when designing your website you want to consider mobile compatibility. With more people using their phones to view websites, you want your design to be compatible on this platform while still looking professional.

 

Copyright © 2021 Onest