I was spending so much money on packaging with my former suppliers, and I didn’t really realise this until my sales dropped and I was forced to shop around. I managed to find a relatively small company that specialised in packaging using laser-cutting techniques. Instead of having product codes, logos or names in printed ink, they marked every cardboard carton with a high-tech laser, and what grabbed my attention was the finished product. I had a prototype created and it didn’t disappoint, whist I was able to move over to 100% recycled packaging. Okay so I probably could have found another printing firm at a cheaper price, but my packaging wouldn’t look quite as cool as it does now. My logo is rather intricate, and I never thought they’d be able to use laser cutting techniques to create the design but I really can’t say I’ve been disappointed.