Is design easier than ever before?

Technology is constantly evolving but there are many traditional marketing and advertising methods that have hardly changed. Brochure production is one of them, and while it’s quicker to print brochures and leaflets, you still need a professional designer to make it just right. Or do you? There are many third party websites that includes software to allow you to create you own brochures using a theme, and it means the design is already in place, you just have to go in and add your content. It’s nice for small companies who want to cut costs on using an expensive designer, but its not going to work so well for medium and large businesses. Why? Well, with a large team you may have strict brand guidelines you have to work to, keeping everything consistent and you’ll need a designer who can meet your expectations. There are many great designers out there, but many of them claim to be great yet deliver poor results, so be sure to pick carefully.

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