Blog

  • Customised Packaging

    Many businesses package their products with their logo on the box or envelope, but there are many more personalisation options out there today. Cardboard engraving is a relatively new technique that allows you to get your message across without using any ink! Specialist engraving machines can cut intricate curves and lines into cardboard, and it’s a nice way to make your logo pop, whilst you can show you’re helping the environment by using recycled cardboard and by not printing.

    Cardboard boxes can now be produce in a practically any size or shape, and there are many companies out there who can manage your complete packaging processes, and it’s worth doing if you’re finding your business is starting to grow.

  • The importance of printed brochures

    Many companies rely on sales from print brochures, and even though printing costs have drastically shot up, there’s no sign of this form of marketing dying out any time soon. A brochure can play a huge role in converting customers, and even if you have all of your products listed on your shiny website, there’s always going to be some end users who much prefer reading through a brand new printed booklet. If that’s what it takes to make a sale then so be it, just because the web is more important than it was 5 years ago, it doesn’t mean to say traditional marketing is now less important. Some aspects will stay the same for businesses over the next 10 years and brochure printing isn’t going anywhere soon. If every retailer did rule out brohcure printing, they may actually lose customers, and it’s just not a risk worth taking.

  • Sony’s VR headset

    Virtual reality headsets are what dreams were made of ten years ago, but they’re now possible and soon to be ready to buy!

    That’s right, Sony’s VR headset is likely to be released this year, and it essentially makes you feel as though you’re inside the PlayStation, meeting and defeating characters on your quest to succeed. Movement is going to be one of the biggest selling points though, and the visor will detect your head’s movement with almost no latency, and when used with a PlayStation Camera, your head’s movement can be tracked and reflected in the game’s images in real time. With 360 degrees of noise, you’re fully immersed into the game, and it could change the way we play and interactive with games in the future.

    Not long now… It’s exciting times ahead for PS4 fans.

  • The power of compact Bluetooth speakers

    Technology is constantly evolving, and people will even now look at Bluetooth and see it as ‘so last year’. While many devices now simply run off Wi-Fi, one area that Bluetooth still dominates is music streaming. There are many portable Bluetooth devices on the market, and they’re incredibly powerful. With a phone or mp3 player and a small Bluetooth speaker, you can have your house rocking, and one of the best models on the market is the Bolse Bluetooth speaker.

    It’s essentially looks like a small box, but it has a battery life of around 8 hours, and it has two powerful 40MM 6W driver delivers crisp clean sound with super bass. This speaker is small enough to carry in your bag but powerful enough to bring a big sounds to a party and it’s very well prices at under £40.00.

  • Do you need a graphic designer?

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    A graphic designer can give a company more freedom. Tasks that were once not possible now are! With a graphic designer on your team, you’re able to produce high quality graphics for your website as well as magazine and brochure advertisements among other mediums.

    Many companies now have their own in-house designer because it’s such an important role. Why pay an agency thousands of pounds per month when you can have your own designer dedicated to producing designs for your business. Technology is constantly evolving and it’s now easier to find qualified designers with degrees, and employing the right individual could be a huge boost for your business.

    Designers tend to work closely to the marketing or sales team, and their work can persuade customers to act and buy your products and services. That’s why it’s such an important role.

  • Direct Marketing Promotions

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    When we think of the latest innovations in technology, it’s easy to  think about the developments happening online, but let’s not forget about print marketing and advertising for a second. Today, technology has made it a lot easier to create large-scale promotional campaigns, and whether that includes bespoke packaging, bespoke gifts, or competitions, it’s easily done.

    Recent technological improvements in printing mean that whether you have 100 people in your mail list of 500,000, nobody has to miss out on your amazing promotion. Large companies often send Christmas gifts as part of a peronsal mailing campaign, and it’s becoming more and more common! Prices for bespoke direct marketing campaigns are cheaper as a result of technological improvements, and it may be something your business wants to consider if you haven’t already.

  • iPhone 6s – The Improvements

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    The iPhone 6s looks exactly he same as the iPhone 6 on the outside. And you can still choose between the 6(s) or 6 Plus(s), but what are the main benefits of the ‘s’. Well, for one, the camera is 12 megapixels rather than 8, but this really won’t make much of a difference, unless of course you’re printing something to cover an entire advertising billboard—you now the one that cars can see from miles away!

    The main advantage is 3D Touch. This is basically a new technology from Apple that distinguishes different levels of pressure. So a light tap and a firm tap on the same target can result in different actions. There are also more colour options with the 6s, but other than that it’s pretty much much the same as the 6. So it’s probably not worth the upgrade just yet, wait until the iPhone 7 comes out!

  • SEO for tech businesses

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    We all know the pitfalls of SEO and trying to rank highly on Google. Not everyone can be on page one for “Tech company London” for example. But what a good SEO company will do is explain the limitations of that kind of thinking about develop, with you, a strategy to get you ranking higher in that incredibly competitive market. They will take a look at your clients and examine their needs, take a look at your competitors to see what they are doing well and what they are not doing so well too.
    Finally they will look at you. What your company does well and poorly, what you offer and base a campaign on that. It’s much more extensive, much more thorough and much more likely to bring you good results going forward. It will be slower than some cowboy SEO nonsense, but it’ll be worth it in the end.

  • WhatsApp: Taking over the world

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    Social media has taken over the world, we all have the apps on our phones ranging from Facebook, Twitter and Pinterest to Instagram, Snapchat and Whatsapp. Every avenue of communication is covered; you are almost always connected to your friends at every hour of the day – be it through pictures, direct messages or 140 character bursts. Whatever you choose the sheer number of ways to stay connected is mind blowing – but is there one that’s superior to the others? Are any all singing and dancing? Or are too many of them gimmicky like Snapchat?

     

    Whatsapp, though, is something a little bit different. In tech terms it’s text messages over the internet, rather than via your network provider. It’s similar to Apple’s nonsense iMessage feature, but much better and across phones and networks. It’s MMS and SMS, you can have group conversations and simply add people from your phone’s contact list directly into Whatsapp.

  • Reformatting your PC

    computer-414059_1280I remember the very first time I ever reformatted a PC. I would have been about 10 years old and I had no idea what I was doing. The aunt was furious and, in her cold reptilian haste, abandoned the format and did a factory reset; losing all of her data in the process. It serves her right though; she’s become quite the gold digging bitch in the subsequent years. Regardless; since then I have become a lot more au fait with computers and am regularly reformatting my PC (especially now methods for doing so are much clearer and better.)
    It is a great habit to get into. Over time we accumulate a lot of junk on our computers; things that we might have downloaded and loaded up only once, never uninstalled and never deleted the installer either. These are the things that we are looking to get rid of; a clean slate. We move over our old, useful files onto an external drive and start again nice and fresh. It’s a great routine, and something you should look into for your PC.