When advertising any product or service, you must know who you are advertising to. Now, this can be extremely difficult, especially for new business, or companies selling new products. So, today we are going to share with you some of our tips on how to know your audience ready for your advertisement.
One of the best ways to know the audience you are going to be advertising for is through market research. Ask questions to potential customers to know what their general interests are, what grabs their attention. Knowing these facts from these people will help you to direct your advertisement directly to them. The best way to do this is to take samples of your products to events and see whose attention they draw in.
Who is Buying Your Product or service
If you already have a customer base, think about your current customers. What are they like and what do they enjoy about your products. Knowing who purchases your products will help you to know who you should be aiming your advertisement at. Know who you are trying to attract, helping you to know what wording needs to be used, as well as images and colours.
If you have had previous customers, consider looking at reviews they have previously left for your products or services. This will help you to know who has enjoyed your product, meaning these are the people you should be aiming your advertisement towards. You can also use these to your benefit, showcasing the best sides of your product or service from your customers’ eyes.
Look Into Your Competitors
If your product or service is already on the market, look into your competitors. Find out who they are targeting with their advertisement posts, as well as which ones gain the most interest. This way you can decide whether to target the same audience or go for a completely different route.